Overview of Course:

In today’s digital world, businesses need compelling content to stand out and connect with their audience. This course is designed to empower business owners with the skills and tools to create high-quality, engaging content using accessible technology.

From filming on your phone, to editing with CapCut, to harnessing the power of AI tools like ChatGPT, this course covers all the essentials to help you create professional content without needing expensive equipment or advanced technical skills.

Who the webinar is aimed at:

• Small business owners
• Entrepreneurs looking to grow their online presence
• Marketing professionals seeking to enhance their content creation skills
• Anyone interested in creating professional videos without the need for expensive equipment

 

When:    February 13th & 20th, 2025

Time:      9:30 – 1:30pm

Delivery:  In person, instructor led.

 

What we will cover in the webinar:

Filming Techniques with Your Smartphone Learn how to capture professional-quality videos using your phone. Understand framing, lighting, and sound basics for impactful videos. Tips for maximizing your phone’s capabilities to create visually stunning content. Editing with CapCut Explore the intuitive features of CapCut to edit your footage easily. Add transitions, effects, and text overlays to enhance your video. Exporting content for various social media platforms. Utilizing AI in Content Creation Learn how to generate ideas, scripts, and captions using ChatGPT and Canva. Save time by automating repetitive content creation tasks. Best practices for integrating AI to enhance creativity while maintaining authenticity. Content Strategy for Business Growth Develop a content calendar to ensure consistent posting. Understand how to tailor content to your audience’s preferences. Tips for measuring success and refining your strategy based on feedback and analytics.

By the end of the session, business owners will have a clear understanding of how to create, edit, and enhance their own content, maximizing their reach and saving time.

Facilitator: Sean Porter – Swanky Media Productions 

Sean founded my videography and content creation business, Swanky Media Productions, in July 2021 with the mission of helping businesses grow their brands and achieve a tangible return on investment (ROI) through the power of social media. His goal is to save business owners time and help them scale by creating strategic, high-quality content tailored to their audience.

As the founder and lead videographer, Sean has had the privilege of working with clients such as Shelbourne FC, Google, Love Gorey, and a variety of small businesses, including La Creme, Performance Dynamics Gym, and Gorey Business Park Barbers. These businesses choose to work with Sean for his expertise in videography, editing, and driving social media growth.

At Swanky Media Productions, the main focus is on creating impactful content that not only tells your brand’s story but also delivers measurable results.