Digital Marketing & Social Media Excellence Master Class Series
This comprehensive Master Class Series equips participants with the skills and tools to excel in today’s fast-moving digital landscape. Through a series of focused masterclasses, attendees will gain hands-on experience and practical insights across four core areas: Canva; Facebook & Instagram; TikTok For Business; SEO & WEB ESSENTIALS
Dates; Themes & Times
Thursday, 9th October: Canva – 9.30 – 12.30
Thursday, 23rd October: Meta Suite – 9.30 – 12.30
Thursday, 6th November: TikTok – 9.30 – 12.30
Thursday, 20th November: SEO & Website Essentials – 9.30 – 12.30
Venue:
Online Webinar
Skillnet Funded Fees:
Breakdown of Master Classes Per Theme:
Canva Confidence – Start Designing Like A Pro)
Brand kits: colours, fonts, logos
Templates for social, email, blogs,
Presentations
Using Canva’s AI tools
Creating video and animated content
Batch-creating your monthly content
Exporting, sharing, and scheduling
Facebook & Instagram – META For Business
Optimising your Facebook & Instagram
business accounts
Meta Business Suite overview
Understanding the algorithm &
engagement tactics
Creating effective posts (images, links,
reels)
Content pillars and planning
Hashtags, captions, and call to actions
Insights and simple reporting
AI within META
TikTok For Business – Short Form, Big Impact
Setting up TikTok for business
Understanding trends, sounds, and
hashtags
Planning video content
TikTok video tools
Cross-posting and repurposing
Analytics and what success looks like
AI on TikTok
SEO & WEB ESSENTIALS – Get Found Online With Google & SEO
Why SEO matters for your business
How search engines work
Top ranking factors in 2025
Setting objectives for SEO
Key features of Google Business Profile
On-page SEO basics
What are keywords?
Using AI responsibly
To book your place/s
Please fill out the booking form (to your right of this ad), with your contact details for each person (1-3 per booking) and identify if you want the entire package or individual sessions – if you would like to book individual sessions, please identify which theme/s in your enquiry
Themes include: Canva; Meta Suite; Tik Tok; SEO & Website Essentials
Please note that this Form is not a payment link; We will send you payment link on receipt of your booking form.
If you have a query, please call us on: 053 912226 or email skillnet@countywexfordchamber.ie
Meet our Social Media & Digital Experts:
The Marketing Shop – Debbie Ringwood
The Marketing Shop was established in 2011.
Objectives and Mission of the Company
To help small and medium-sized enterprises (SMEs) grow through practical, effective marketing.
To provide tailored marketing support, coaching, and training that delivers measurable results.
To simplify marketing for clients by offering a range of services including strategy development, Canva design and training, content marketing, social media management, email campaigns, and website design.
To act as a trusted partner that empowers business owners to achieve their goals with confidence.
The business was founded by Debbie Ringwood, a Marketing Specialist with more than 25 years experience.
Sarah Jane Vincent www.neweradigital.ie
50% SEO & PPC specialist, 50% educator, and 100% digital marketing strategist.
Helping businesses like get found online, attract the right customers, and grow sustainably isn’t just my job—it’s my passion. My mission is simple: to make SEO & PPC work for you without the confusion, guesswork, or wasted budgets.
With 15 years in marketing and another 7 in education, Sarah brings a mix of hands-on experience and practical teaching to the table. Over the years, she has worked with global brands, small businesses, and ambitious entrepreneurs, helping them navigate the digital world with tailored SEO, PPC, and digital strategy.